YouTube Super Chat and Super Stickers
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YouTube has several features that make it easy for you to engage your YouTube subscribers. Increased engagement and more YouTube views for your videos will only mean that your videos get higher rankings according to YouTube’s algorithm and end up appearing in search results as well as the recommended videos section. Improving SEO for your YouTube videos and building lasting relationships with your audience will only boost business growth.
Live streaming is one great way to increase engagement with your viewers and gather more YouTube views for your channel. It also helps to eliminate the barrier between you and your audience and can result in the creation of a more personal connect. Through live stream interactions, you can also get an idea of who your real YouTube subscribers are and focus your attention on creating content that can keep your audience interested. Super Chat and Super Stickers are 2 YouTube features that allow you to connect with fans more personally during live chats. Both features offer methods by which you can monetize your YouTube channel and strive for business growth.
Super Chats
The launch of Super Chat from YouTube is indicative of just how popular live streaming is becoming. YouTube’s Super Chat is a paid platform feature which allows you to make money through live streaming. Through Super Chat, viewers can pay to have their comments pinned to the top in the live chat in order to capture the attention of creators as well as other members of the audience.
Super Chats appear highlighted in a particular colour and will get pinned to the ticker for a certain period of time. They have a maximum limit for length of the message shared and such comments can stay on top of the chat stream for a period of up to 5 hours.
The characteristics of the comment pinned to the top will depend on the amount paid for by your YouTube subscribers for the Super Chat. All viewers have to do is access your live chat and opt to send in a Super Chat by choosing the amount of purchase and entering the message.
Super Stickers
Super Stickers on YouTube are an extension of YouTube’s Super Chat feature. YouTube’s Super Stickers are animated graphics that are available for purchase by your viewers in YouTube livestreams as well as YouTube Premieres. Super Stickers are available in numerous designs, languages as well as categories which include:
- Gaming
- Sports
- Music
- Food
- Fashion
- Beauty
Super Stickers can not only help you earn more, but they also allow your real YouTube subscribers to express themselves and convey just what they feel about your brand and its offerings.
Whenever a YouTube subscriber or viewer buys a particular sticker, it’ll appear in the form of an animated image in the live chat stream. Your real YouTube subscribers will typically end up choosing stickers that go well with your YouTube channel or brand. For example, stickers are likely to be related to beauty if your brand engages in selling beauty products; or music if that’s what your brand is associated with.
Eligibility criteria
In order for you to benefit from YouTube’s Super Chat and Super Stickers features, you need to meet certain eligibility criteria for your channel as well as individual videos.
Eligibility criteria for your channel
Channel requirements include:
- Having a monetized YouTube channel
- Being over 18 years old
- Being in a location where Super Chat and Super Stickers features are available
You can check out the locations where YouTube’s Super Chat and Super Stickers features are available here.
Individual videos requirements
YouTube’s Super Chat and Super Stickers features aren’t available for videos that:
- Have age restrictions
- Are unlisted videos
- Are private videos
- Have been made for kids
The Super Chat and Super Stickers features are also unavailable if live chats are turned off.
Operating and monitoring YouTube’s Super Chat and Super Stickers
How to turn Super Chat and Super Stickers on?
To turn Super Chat and Super Stickers on, you must sign in to studio.youtube.com and select the monetization option in the left menu. On the main dash at the top of the menu, choose “Supers” and then click “Get started”. Follow the instructions given and once you’ve successfully followed them, you’ll see 2 options: “Super Chat status is on” and “Super Stickers status is on” next to a blue toggle.
How to turn Super Chat and Super Stickers off?
To turn Super Chat and Super Stickers off, you must sign in to studio.youtube.com and choose the monetization option in the left menu. On the main dash at the top of the menu, choose “Supers”. You’ll see the 2 options mentioned above to which you’ll need to make changes. Switch the toggle given next to “Super Chat status is on” and “Super Stickers status is on”. You’ll have to click in the checkbox of the pop-up, “I understand the implications of this action” to turn off Super Chat and Super Stickers features.
Allowing network to turn Super Chat and Super Stickers on
To do this, sign in to your YouTube MCN account on a computer and go to www.youtube.com/owner_features. Choose the “enable” option in the paid features card. As already mentioned, Super Chat and Super Stickers work with YouTube Premieres, so if you’ve enabled them for your channel, they will be turned on automatically whenever you premiere a video.
Moderating Super Chats and Super Stickers
Super Chats and Super Stickers can be moderated in the same way that you would moderate messages from live chats.
Revenue reporting from Super Chats and Super Stickers
You’ll be able to view revenue reports from Super Chats and Super Stickers in the YouTube Analytics section under Transaction Revenue Report.
Policies governing Super Chat and Super Stickers
Super Chats and Super Stickers that are sent in from your YouTube subscribers must be in compliance with YouTube’s Community Guidelines and moderating them is your responsibility. Your content must also continue to comply with YouTube’s Terms of Service and you must meet policy requirements, including requirements relating to money earned through Super Chats and Super Stickers.
If a particular Super Chat or Super Sticker from your YouTube subscribers is removed on account of policy violation, the amount is donated by YouTube to charity.
Where can you see information about purchases?
How long a YouTube subscriber’s Super Chat or Super Sticker stays pinned to the top of a Livestream depends on how much money they spend on it. You can see all purchases made over the past 30 days by your real YouTube subscribers at www.youtube.com/super_chat. First, you need to sign in to studio.youtube.com and choose the monetization option in the left menu. Then select “Supers” at the main dash’s top. You’ll be able to view all purchased Super Chats and Super Stickers under Your Super Chat and Super Sticker activity. If you want details on all purchases, select “See all”.
Why should you care?
Direct payment
The most obvious benefit of YouTube’s Super Chat and Super Stickers features is that you can monetize your YouTube channel by enabling them on your live videos of YouTube Premiere videos. When your real YouTube subscribers pay for Super Chat and Super Stickers, you receive that payment directly and the more popular you become, the more money you can make from it.
Creative growth
By engaging with your audience through live streaming that’s necessary to benefit from Super Chat and Super Stickers, you can have access to a variety of ideas and gain a better understanding of the type of content that interests your YouTube subscribers. This will only help your creative growth and get you to make more engaging content for your committed audience.
Higher engagement
Live streaming has made it easier for you to connect with your audience at a more personal level and drive higher engagement for your channel. By enabling Super Chat and Super Stickers on your videos, your real YouTube subscribers can connect with you and make their commitment to your channel known.
Relevant to influencer marketing campaigns
Super Chat and Super Stickers make it much easier to identify which influencers are worth working with for influencer marketing campaigns and which ones aren’t. It’s easy for people to gain a massive number of fake YouTube subscribers but Super Chat and Super Stickers can help you identify those who have real YouTube subscribers based on the engagement they receive through Super Chat and Super Stickers. This kind of information can guide your marketing decisions and make sure you only work with real influencers in your brand’s influencer marketing campaigns.
Working with the right influencers will prove to be beneficial for you as you can get access to their massive audience and see growth in your business.
Conclusion
In an increasingly competitive social platform like YouTube, monetization can help to set your brand apart from your competitors. YouTube’s Super Chat and Super Stickers make it possible for you to benefit from this latest feature in an effort to monetize your channel and increase engagement with your audience.
